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BLUE MOUNTAIN RESORT INTRODUCES REFRESHED LOGO


 
Media Contact: Marguarite Clark Public Relations
Marguarite Clark (949) 295-2801 mc@mclarkpr.com
 
BLUE MOUNTAIN RESORT INTRODUCES REFRESHED LOGO
New Look Unveiled in Time for Resort’s 45th Annual Ski Season
 
PALMERTON, Penn. – Just in time for its 45th ski season, Blue Mountain Resort – home to Pennsylvania's highest vertical at 1,082 feet in the Pocono Mountains – has unveiled a vibrant new logo that pays homage to its history yet sets a fresh new tone for the future.
 
Designed by Native Digital to capture the essence of the resort’s easy elegance and stunning natural beauty, the tri-colored new logo combines earthly elements – sun, mountains and terrain – resulting in a contemporary look with traditional nuances, artfully positioning the property as a family-friendly retreat for both adventure enthusiasts and novices.
 
According to Blue Mountain Resort’s General Manager Jim Dailey, the new mark is bold yet approachable – capturing the Blue Mountain Resort of today while respecting the brand’s rich history.
 
“With a nod to the Victorian roots of the region, the refreshed logo also underscores the resort’s stunning mountain locale,” said Dailey. “The different levels of lines in the new logo represent the variety of things you can do at Blue Mountain - whether it’s a tranquil escape, an exhilarating rush, or simply a deep breath of crisp mountain air,” he said. “The end result is a softened yet authentic mark which conveys our adventuresome and welcoming spirit.”
 
The new logo is being unveiled as the resort gears up for its 45th ski season. This year Blue Mountain Resort is debuting a new high-speed six-person lift, Main Street Express, replacing two double lifts – improving connectivity between Valley Lodge and Summit Lodge as well as accessibility to the terrain on the western part of the mountain. Other upgrades planned for this season include a new groomer and continued automation of the snowmaking system. These upgrades come on the heels of last year’s new 40th trail, Free Fall, and its expansion of its snowtubing park from 24 to 46 lanes.
 
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About Blue Mountain Resort
Blue Mountain Resort is a year-round resort located along the Kittatinny Ridge in the Pocono Mountain region and sits within Little Gap Valley in Pennsylvania. Originally opened in 1977 as Little Gap Ski Area, it was renamed Blue Mountain Resort in 1989. With the biggest vertical drop of any ski resort in Pennsylvania, it features 40 ski trails, 16 lifts, 29 mountain biking trails, a ropes course, rock climbing wall and more. The property offers camping and glamping sites and dining at Slopeside Pub & Grill along with spaces for indoor and outdoor weddings, groups and corporate retreats. More information is available at www.skibluemt.com. Social media: Facebook, Instagram, YouTube, Twitter.

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