• jimthorpe
  • whitewaterrafting
  • biking2
  • lake
  • 591
  • skiing2
  • waterpark
  • deer

Marketing Assistant

Pocono Whitewater
Job Description
Job Title: Marketing Assistant
Company Background: Pocono Whitewater, Pocono Biking and Skirmish Paintball are premier
outdoor sister companies located in the Pocono Mountains. We offer rafting and biking
adventures spring thru fall and paintball excursions year round. The companies were founded
40 years ago and are still family owned and operated.
Job Summary: The Pocono Whitewater, Pocono Biking and Skirmish Marketing Assistant is
responsible for maintaining online content and brand awareness for each of the companies.
Specific duties include but are not limited to:
 Working with Marketing Director to create social media content, blog posts and website
content on a daily and/or weekly basis to reach target consumers
 Creating a publishing schedule to manage content and plan timely marketing campaigns
 Posting to all social media outlets and developing new content and new outlets when
deemed fit
 Responding to guest inquires and questions that come through social media, email and
various other sources
 Assisting marketing department with trade shows and brochure distribution
 Reporting and analyzing data to determine success of marketing tactics
 Developing press releases and working with media when necessary
 Conducting marketing research to identify new outlets for content
 Posting to third party calendars of events
 Assisting Marketing Director with group sales when needed
Criteria: The Marketing Assistant must be energetic, forward thinking and able to work in a
dynamic high traffic environment. Additional requirements of the job include:
 Excellent written and verbal communication skills
 Familiarity with social media and SEO
 Proficiency in navigating online portals
 Ability to work independently and as part of a team
 Paying attention to detail
Schedule: Full time, some weekends will be required
Contact Information