Reports to: Director of Sales Description: Job Description EEO Category: 1-Exec/Sr.Level Officials & Mgrs
Job Summary: The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns.
Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
Organize special events that will generate great press and PR while communicating with the Coordinating departments on what is needed to be successful.
Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
Monitor in hotel Marketing and Brand Standards to ensure compliance. Keep website and all social media, an in-house information and flyers are up to date for both Split Rock and Mountain Laurel.
Co-ordinate with Director of Sales & Marketing and Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).
Support website blogs and manage the content strategy in conjunction with Director of Revenue.
Develop relevant promotions and packages as a result of PR and other marketing initiatives.
Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
Assist with the development of marketing budgets and present updates at Marketing Meeting
Oversee hotel photo shoots and manage photo libraries, updating as needed to keep all information current
Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share.
Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
Create weekly and monthly reports to track the success of campaigns.
Create all branded presentation documents, ensuring they are in the appropriate brand format.
Marketing Meetings (Weekly & Monthly): provide calendar of events, budget info, needs to meet advertising deadlines for coordinating departments, provide feedback from ROI on past initiatives, changes needed to meet budget.
Social Media & Website – Facebook, Twitter, Pintrest..etc keep info up to date, provide team with scheduled post information and communicate changes or needs to ensure there is consistent information beings shared
Minimum of 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential especially in Hotels and/or Resorts)
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales & Marketing and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
Strong Creative Mind in order to change strategies as needed
Ability to organize exclusive events
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
Ability to deliver strong print and collateral marketing materials
Ability to work proficiently quickly in a high-pressure & fast paced environment
Exceptional with details and follow up
Maintain a warm and friendly demeanor at all times.
Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
Must be able to multitask and prioritize departmental functions to meet deadlines.
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
Maintain high standards of personal appearance and grooming.
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
Must be able to maintain confidentiality of information.